The Lego Star Wars designers revealed the Force Ghost minifigures as a result of changes to the company’s transparent plastic. Lego Star Wars Creative Lead Jens Kronvold Frederiksen explained, “We have changed our strategy a little bit over the years,” and continued, “Where in the past, we often kept some of them – the most important especially – for the higher prices, we are now thinking young kids, maybe newcomers to Star Wars, want to get into it." The LEGO Star Wars designers have revealed how they’ve ‘changed strategy’ to get popular minifigures into cheaper and more accessible sets.
The product line directly focuses on the Star Wars characters from the films and TV Series, with the exception of a few special characters. Lego Star Wars is based on the Star Wars saga and franchise. Multiple short films and miniseries have also been produced. The brand has spawned an eponymous video game series containing six video games, developed by Traveller's Tales: Lego Star Wars: The Video Game (2005), Lego Star Wars II: The Original Trilogy (2006), Lego Star Wars: The Complete Saga (2007), Lego Star Wars III: The Clone Wars (2011), Lego Star Wars: The Force Awakens (2016) and Lego Star Wars: The Skywalker Saga (2022). Originally it was only licensed from 1999 to 2008, but The Lego Group extended the license with Lucasfilm, first until 2011, then until 2016, then again until 2022, and then once more until 2032. Lego Star Wars is a Lego theme that incorporates the Star Wars saga and franchise. For other uses, see Lego Star Wars (disambiguation). For the video game, see Lego Star Wars: The Video Game.
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